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      <image:caption>Kyle Henderson - Distillery Production Manager - ANGEL'S ENVY</image:caption>
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      <image:caption>Herb Heneman - Executive Vice President - Bardstown Bourbon Company</image:caption>
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      <image:caption>Zachary Johnston - Chief Brand Officer/VP of International Sales - Blackwood Distilling</image:caption>
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      <image:caption>Caleb Kilburn - Master Distiller, Peerless Distilling Co.</image:caption>
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      <image:caption>Maggie Kimberl - Content Editor - American Whiskey Magazine</image:caption>
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      <image:title>Bourbon Industry Members</image:title>
      <image:caption>Tim Knittel - Founder - Distilled Living LLC</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/309be4ec-13c4-4971-8517-1bb9f22c1b49/Tim+Laird.JPG</image:loc>
      <image:title>Bourbon Industry Members</image:title>
      <image:caption>Tim Laird - America's CEO (Chief Entertaining Officer)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/32bf2b9f-6735-4e6a-8eef-27e606ee21d3/Cordell+Lawrence.jpg</image:loc>
      <image:title>Bourbon Industry Members</image:title>
      <image:caption>Cordell Lawrence - Director, Global Marketing and Strategy - Peerless Distilling Co.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1642728148615-ET08B3BE99OEB6L2XMRN/John%2BLittle.jpg</image:loc>
      <image:title>Bourbon Industry Members</image:title>
      <image:caption>John Little - Founder &amp; CEO - Smooth Ambler Spirits</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/e9e10869-0843-4d66-9861-3bd9750401b0/Aften_Locken.JPG</image:loc>
      <image:title>Bourbon Industry Members</image:title>
      <image:caption>Aften Locken - Presenter &amp; Sales - Distilled Living</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/f921ee59-cabc-4fda-84ba-9f6b0f3d2000/Jamar+Mack.jpg</image:loc>
      <image:title>Bourbon Industry Members</image:title>
      <image:caption>Jamar Mack - Founder - KOBBE Inc.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/2858645f-8ffd-4d05-bba3-9b289efebae1/Elizabeth+McCall.jpg</image:loc>
      <image:title>Bourbon Industry Members</image:title>
      <image:caption>Elizabeth McCall - Assistant Master Distiller - Woodford Reserve</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/e8ba4023-d966-4981-9c56-1136fa52dfd8/Tucker+McCormack.jpg</image:loc>
      <image:title>Bourbon Industry Members</image:title>
      <image:caption>Tucker McCormack - Owner - The Algiers Club</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/ef3d246f-ec56-414e-a1ba-80a35d1f95e0/100521_Fred_Minnick_Credit_Jason_Myers_0233.jpg</image:loc>
      <image:title>Bourbon Industry Members</image:title>
      <image:caption>Fred Minnick - President, Minnick Media Inc.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/91cc4a77-ef9a-4197-b419-35a4d40e3a6d/Jon+Newton.JPG</image:loc>
      <image:title>Bourbon Industry Members</image:title>
      <image:caption>Jon Newton - Director of Sales - Castle &amp; Key Distillery</image:caption>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/81b07322-b2a1-4871-b85f-d97ebaeb23ea/Michael+Paladani.jpeg</image:loc>
      <image:title>Bourbon Industry Members</image:title>
      <image:caption>Michael Paladini - CEO &amp; Founder, Penelope Bourbon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/9f45ae11-4ba1-43fa-9b38-3dabaeeeda6a/Jill+Pendygraft.jpg</image:loc>
      <image:title>Bourbon Industry Members</image:title>
      <image:caption>Jill Pendygraft - Sponsorship &amp; Event Manager - Four Roses Distillery</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/68b35372-99c4-4a48-8161-a7e4c8bfaf60/10994801e75e-3ce8-46a0-abb0-58375721be08.jpg</image:loc>
      <image:title>Bourbon Industry Members</image:title>
      <image:caption>Brittany Penny - Founder &amp; CEO, 2 Cents Inc.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/5f1f223e-a3f5-4a2d-a867-a5ed31df02f9/Garnett+Phelps.jpg</image:loc>
      <image:title>Bourbon Industry Members</image:title>
      <image:caption>Garnett Phelps - Kentucky On-Premise Market Manager - Brown-Forman</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/53daab82-e308-483a-b242-139d27bc96c5/Danny-Polise-scaled.jpg</image:loc>
      <image:title>Bourbon Industry Members</image:title>
      <image:caption>Danny Polise - COO &amp; Founder, Penelope Bourbon</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1621447359781-SZ5GRJ1X5CSET16KHPH3/10993e5ee8c3-3e31-4494-8dbe-4420efbfd7bf.jpg</image:loc>
      <image:title>Bourbon Industry Members</image:title>
      <image:caption>Susan Reigler - Bourbon Author &amp; Journalist</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/e9515626-2176-450e-835c-2d5121034d24/109930cfa8ce-2c38-4ce0-acf0-46e0761551e3.jpeg</image:loc>
      <image:title>Bourbon Industry Members</image:title>
      <image:caption>Mark D. Rucker - CEO &amp; Founder - The Bourbon Life</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/3fc1f488-fc50-4a61-b8ca-613f4b43a24c/Linda-223.jpg</image:loc>
      <image:title>Bourbon Industry Members</image:title>
      <image:caption>Linda Ruffenach - Founder of Whisky Chicks, whiskychicks.com and Author of How to be a Bourbon Badass</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/22f6072b-2ed0-4cb7-85d1-9b51e0dd262c/Jim+Rutledge+2.jpg</image:loc>
      <image:title>Bourbon Industry Members</image:title>
      <image:caption>Jim Rutledge - Managing Partner - J.W. Rutledge Distillery</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/44c478ec-c1d2-47f3-8499-ed68f4f7865a/Scheurich.jpg</image:loc>
      <image:title>Bourbon Industry Members</image:title>
      <image:caption>Steffani Scheurich - Owner &amp; Founder - High Spirits Marketing, LLC</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/f628531f-dcc1-475c-825c-43f59bf6052a/Russ+Smith.jpeg</image:loc>
      <image:title>Bourbon Industry Members</image:title>
      <image:caption>Russ Smith - Founder - MMBC</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/ac453208-2c54-45f8-aa5e-ce4e1228dce4/Patrick+Spalding.jpg</image:loc>
      <image:title>Bourbon Industry Members</image:title>
      <image:caption>Patrick Spalding - Regional Sales Manager - New Riff Distilling</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/63f1290c-253a-419d-9c0f-611fedf0c90e/Peggy.jpg</image:loc>
      <image:title>Bourbon Industry Members</image:title>
      <image:caption>Peggy Noe Stevens - Author, Global Speaker, Whiskey Taster and Experience Maker</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/955df963-7e8f-47b8-a56f-c191e05f9ede/Bill+Straub.jpg</image:loc>
      <image:title>Bourbon Industry Members</image:title>
      <image:caption>Bill Straub - Co-Founder &amp; Chief Blending Officer - Four Gate Whiskey Co</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/34b6dc51-bfc7-4670-a869-928ef23d0321/Julian_Van__Winkle.jpg</image:loc>
      <image:title>Bourbon Industry Members</image:title>
      <image:caption>Julian P. Van Winkle - President - Old Rip Van Winkle Distillery</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/c755d1d5-e9b8-48f3-8444-4c24009a45f3/Headshot_Warehouse_X1.jpg</image:loc>
      <image:title>Bourbon Industry Members</image:title>
      <image:caption>Preston Van Winkle - Brand Manager - Old Rip Van Winkle Distillery</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/209063c5-22e3-4e9f-8116-ad8fc2ae0bc6/Veach2.png</image:loc>
      <image:title>Bourbon Industry Members</image:title>
      <image:caption>Michael Veach - Bourbon Historian, Author</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/fd92fe5a-546b-4aa2-9fea-743ae97ce83d/Heather_Wibbels.jpg</image:loc>
      <image:title>Bourbon Industry Members</image:title>
      <image:caption>Heather Wibbels - Founder - Spirited Beverage Consulting, LLC</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/4545b043-73c8-434e-9f58-e71e90703c2e/Kaveh+Zamanian.jpg</image:loc>
      <image:title>Bourbon Industry Members</image:title>
      <image:caption>Kaveh Zamanian - Founder &amp; CEO, Rabbit Hole Spirits, LLC</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/d92bc20c-36b6-4b0c-8b74-da2cac2c6266/1099b85b9dba-4ebe-4a69-976f-72c5ffee1f62.jpg</image:loc>
      <image:title>Bourbon Industry Members</image:title>
      <image:caption>Eric Zandona - Director of Spirits Information - American Distilling Institute</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/811dc88f-743f-44c2-b31e-0cbf81ab481d/Walter+Zausch.png</image:loc>
      <image:title>Bourbon Industry Members</image:title>
      <image:caption>Walter Zausch - President &amp; CEO - Three Boys Farm Distillery</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/susan-reigler</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1621447615846-7ZMAI6D1KC2OCBN8WJAF/Susan+Reigler.JPG</image:loc>
      <image:title>Susan Reigler - Susan Reigler | Bourbon Author &amp; Journalist</image:title>
      <image:caption>Among award-winning writer Susan Reigler’s books are Kentucky Bourbon Country: The Essential Travel Guide (now in its 3rd edition), The Kentucky Bourbon Cocktail Book, The Bourbon Tasting Notebook, and The American Whiskey Tasting Notebook. Her newest, co-authored with Peggy Noe Stevens, is Which Fork Do I Use with My Bourbon? – Setting the Table for Tastings, Food Pairings, Dinner, and Cocktail Parties, was released in 2020. From 1992 to 2005, Reigler was the restaurant critic and beverage columnist for the Louisville Courier-Journal. Currently she is a contributing writer to Bourbon+, American Whiskey Magazine (for which she writes whiskey tasting notes and ratings), and is bourbon columnist for Food &amp; Dining and Covey Rise magazines. Among the media outlets in which she has been quoted as a whiskey expert are NPR, Forbes, GQ, VinePair.com, Business Insider, The Guardian, and Frankfurter Rundschau. She has also been a frequent judge for craft spirits competitions and bourbon cocktail contests. Reigler is past president of the Bourbon Women Association and has hosted tastings and been featured in whiskey festivals throughout the United States, including in Chicago, New Orleans, Savannah, Seattle, Louisville, and Smithfield, Virginia. She is currently president of the Kentucky chapter of Les Dames d’Escoffier International, an organization of women culinary professionals. She is a Certified Executive Bourbon Steward, a member of the Order of the Writ, and a graduate of Indiana and Oxford Universities. www.susanreigler.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/beth-burrows</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1621564445088-O3KJA64VPS2UIRSW4UOR/Beth+Burrows+2.jpg</image:loc>
      <image:title>Beth Burrows - Beth Burrows | American Whiskey Ambassador, James B. Beam Distilling Company</image:title>
      <image:caption>A New York native, BB has led a life rooted in hospitality. Raised by a chef, in a family of educators, she started developing her palate early on. Through the years, she found her passion for educating and public speaking- especially on the topics closest to her heart. BB’s love of whiskey came many years later while she was working behind the stick in Louisville, Kentucky. It was there that she quickly fell in love with the history and the chemistry behind American Whiskey and started her love affair with cocktail creation. Her whiskey journey really picked up when Down One Bourbon Bar opened their doors in 2013. Through her development of bar programs and unique creations of whiskey-centric entertainment, she had the opportunity to collaborate with titans of the industry on inimitable and quirky projects directly in the heart of Whiskey Row. Over the span of three years, she moved through the ranks- from server to General Manager, where she garnered respect and praise from both colleagues and guests. Five years ago, BB joined the team at Beam Suntory. Known for her enthusiasm and approachable style, as an American Whiskey Ambassador, she strives to be the human embodiment of the Kentucky Hug. She utilizes her broad spirits education, industry background, and continued community involvement to help cultivate an unpretentious environment in the world of whiskey, starting right in the backyard of bourbon. Throughout the year, she works with our Distillery teams to remain close to the ever-expanding campus and operations. She also curates educational entertainment, participates in tasting panels, and helps develop new products. In normal times, you can find her at Whiskey dinners and Cocktail Events across the country sharing 226 years of the Family’s legacies with friends on their own whiskey journeys. But don’t be surprised when you run into her at your favorite cocktail bars, especially the ones with pup-friendly patios. If online is more your speed, you can also catch her on the Sunday Porch Sessions broadcast the last Sunday of every month over on The Blend’s IGTV. When she is not spreading the good word of the James B. Beam Distilling Co. or working to uncover the perfect spirit &amp; food pairings, you can find her wandering nature with her camera or on a Netflix binge of documentaries, zombie movies, and her favorite sitcoms for the thirty-seventh time. Beth was recently named as the D&amp;I Chair for The Bourbon Society. www.jimbeam.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/bill-straub</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1621565788225-H28LL4D689FUDTIAP106/Bill+Straub.jpg</image:loc>
      <image:title>Bill Straub - Bill Straub | Co-Founder &amp; Chief Blending Officer, Four Gate Whiskey Company</image:title>
      <image:caption>Bill is the Co-Founder, Editor-in Chief, and official Bourbon-o-Phile for ModernThirst.com, and the President and Chief Blending Officer for Four Gate Whiskey Company. He also owns WAS Whiskey Consulting. He is a native of Louisville, KY in the heart of Bourbon Country. He attended the University of Kentucky in the mid to late 1990s. He has also been published on Liquor.com. He has conducted various bourbon and whiskey tastings in cities across the country, and consulted for multiple national labels. He is married with two daughters, and lives in east Louisville. You can follow him on Facebook and Twitter @BillStraub and email him at Bill@ModernThirst.com. www.fourgatewhiskey.com www.modernthirst.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/kyle-henderson</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1621775322226-HF4J1VDSM44D3FBOYP0A/Picture1.jpg</image:loc>
      <image:title>Kyle Henderson - Kyle Henderson | Distillery Production Manager, ANGEL’S ENVY</image:title>
      <image:caption>Kyle Henderson currently serves as ANGEL’S ENVY’s Distillery Production Manager, where he oversees the production of all whiskeys from grain to glass. He is responsible for leading the specification maintenance of raw materials and managing warehousing, as well as supervising and implementing all aging techniques and proprietary finishing procedures. As The Senior Blender, Kyle evaluates ANGEL’S ENVY’s whiskeys through each step of the blending process, ensuring every barrel is tasted so that each sip meets the team’s perfectionist standards. Additionally, Kyle co-chairs ANGEL’S ENVY’S innovation department – along with his father, Wes Henderson – where he proposes, develops and delivers new product ideas. Kyle began his career at ANGEL’S ENVY as a Bottling Manager in 2010. As a young, senior leader within ANGEL’S ENVY, Kyle has made it his goal to not only produce quality spirits that elevate the bourbon category, but to invest in the growth of the distillery’s hometown of Louisville, Kentucky. He is passionate about giving back to Louisville through volunteer work with organizations such as Habitat for Humanity, Knights of Columbus and his church, St. Margaret Mary.  Kyle is part of Next Generation Blenders, a worldwide group organized by Bacardi that brings together the rising leaders of its portfolio’s spirit production teams to share knowledge, experience and passion across global spirits categories. Kyle also currently serves on the Technical Committee for the Kentucky Distiller’s Association, which works to discuss, define and evolve best practices within the industry to ensure safety, quality and operational excellence continues to both propser and improve across facilities. Additionally, he sits on Banktastic’s National Millennial Advisory Board, which provides financial institutions with opinions on mobile and digital banking from an under-40 perspective. Kyle holds an Emilio Bacardi Harvard Business School Executive Leadership Certificate, as well as a globally recognized General Certificate in Distilling from the Institute of Brewing and Distilling. Kyle resides in Louisville, Kentucky with his wife and five-year-old daughter. For more information, please visit:  Website: www.angelsenvy.com Facebook: MainStBourbonMaker Twitter: @MainStBRBNMaker Instagram: @MainStBourbonMaker</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/jodie-filiatreau</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1621778038552-NXP2275HM8XNHAZ62H7Z/Jodie+Filiatreau.jpeg</image:loc>
      <image:title>Jodie Filiatreau - Jodie Filiatreau | Artisanal Distiller, Evan Williams Bourbon Experience</image:title>
      <image:caption>Jodie began his career with Heaven Hill in 1981. During his 36-year tenure with the company, he has garnered extensive experience in distillery and barrel aging operations. Jodie runs our Artisanal Distillery at the Evan Williams Bourbon Experience on Louisville’s historic Whiskey Row, an official stop on the Kentucky Bourbon Trail. Stop by for a tour; Jodie would love to show you around. www.evanwilliams.com Square 6 Bourbon</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/peggy-noe-stevens</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1622116771108-V0F3J8I5MUI06YRM35OG/Peggy.jpg</image:loc>
      <image:title>Peggy Noe Stevens - Peggy Noe Stevens | Author, Global Speaker, Whiskey Taster and Experience Maker</image:title>
      <image:caption>Peggy Noe Stevens in both career and personal life has devoted herself to 30 years of hospitality, entertaining and developing spirit brand destinations. A Master Bourbon Taster who is also a certified etiquette, image and professional speaker, she produces one-of-a-kind experiences for both people and places. Because of her signature style, expertise and creativity, she is retained by companies to seek out the strategic essence of image and brand culture and was inducted into the 2019 Bourbon Hall of Fame and 2020 Whisky Magazine Hall of Fame for those efforts. She is the only female in the world to be inducted to both Hall of Fame awards. She began her career in hospitality and marketing with Hyatt Hotels Corporation, engaging in all aspects of guest services, professional event planning and the highest standards of culinary arts and entertaining. Peggy then moved to Brown-Forman Corporation to lead a newly developed travel and event planning department. As global event planner, she managed over 100 whiskey industry events annually, negotiated multi-million-dollar travel contracts and enhanced all aspects of travel, customer service, entertaining protocols and hospitality for executives. While at Brown-Forman, she was also given the opportunity to move into the new frontier of experiential marketing, where she assimilated and directed an impressive portfolio of wine and spirit brand destinations and worked with such iconic brands as Jack Daniel’s, Woodford Reserve Bourbon, Southern Comfort, Fetzer and Sonoma Cutrer Vineyards. In this role, Peggy’s keen strategic direction and sense for establishing rich cultures positioned each destination to become a top attraction in its respective location. Directing all channels of destination management, she comprehensively fine-tuned experiential touch points with the consumer from retail and aesthetics to culinary and tasting programs, creating unique and memorable experiences. She simply mastered the art of engaging people emotionally through the senses. Peggy’s career has allowed her to travel globally to observe the strengths and weaknesses of many brand cultures and she is an expert in consumer lifestyle behavior as it relates to the brand and its environment. In many ways, Peggy has been a trail blazer for women, and yet has lived up to her heritage. She became the world’s first female Master Bourbon Taster in the industry and can trace her lineage back to some of the great bourbon making families in Kentucky. In 2011, she created the Bourbon Women Association, the first female consumer group in the industry to celebrate and support Kentucky’s signature product with a multi-city platform for women. Peggy was one of the originators for the conception and strategic development of the iconic Kentucky Bourbon Trail, which has become a global sensation for the spirits industry. Because of her accomplishments, she was given the prestigious “Networking Award” by the Kentucky Distiller’s Association in 2016 for making a difference in the industry for women. She has been called the “Oprah of whiskey entertaining,” and a “Lifestyle maven.” She has represented Kentucky for such notables as Julia Child, Bobby Flay and the Prince of Spain. Her executive leadership skills also immersed her talent in designing women’s research and strategy studies for corporations, and she has spoken to countless professional organizations on women’s issues in the workplace and strategizing careers. She has set an inspiring new standard by which corporations can attract and retain female executives. Peggy has authored two books, Professional Presence: A Four-Part Guide to Building Your Personal Brand and the first chef-collaborative Bourbon and culinary book, The Culinary Cocktail Tour. Her new book, Which Fork do I use with my Bourbon will hit the bookshelves in May 2020 She is a contributing food and spirits writer for American Whiskey Magazine and former Entertaining Editor for Bourbon + Magazine. She also serves as a spirit’s judge for the American Distilling Institute and is on the faculty of Moonshine University. Author, global speaker, whiskey taster and experience maker, Peggy brings a gracious, fresh and relevant approach to establishing image and creating experiences for consumers. She engages audiences with her dynamic wit and energetic message. PeggyNoeStevens.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/jon-newton</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-05-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1622224124746-AXA2GZ1ZSC75D6HA5IXR/Jon+Newton.JPG</image:loc>
      <image:title>Jon Newton - Jon Newton | Director of Sales, Castle &amp; Key Distillery</image:title>
      <image:caption>A transplant Southerner, Jon Newton is a graduate of the University of Louisville and an 10 year veteran of the spirits industry. After half a decade developing premium portfolios and building craft brands in distribution, Jon set out to help build a brand from the ground up and joined the Castle &amp; Key team in 2017 as their first sales hire. www.castleandkey.com</image:caption>
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  </url>
  <url>
    <loc>https://www.watchhillproper.com/george-harrison</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1622772835858-EFE7N9PZBOKBUD3NNR2O/George+Harrison.jpeg</image:loc>
      <image:title>George Harrison - George Harrison | Bourbon Educator, Evan Williams Bourbon Experience</image:title>
      <image:caption>George grew up in Danbury Connecticut then went to Milwaukee, Wisconsin to attend Marquette University. He began work as a part-time employee at UPS in 1974, eventually working up to District HR Manager for support functions for UPS Airlines. In 1997, George left to pursue other opportunities. During the next couple of decades he trained and worked as a mediator as well as other endeavors. George began part-time work at Heaven Hill in 2015 and moved to full-time in 2016. He became the first to win Louisville Tourism R.O.S.E. award in the Attractions category in 2016. Most recently, George helped develop and roll out the Ideal Bartender Experience striving to highlight the life of Tom Bullock, the first black man to write and publish a cocktail book. George has been married to Mary Twohig since 1982. They have two sons, Colin the older, is currently Director of Undergraduate Biology Labs at Georgia Tech, while Miles was just recently promoted to Member at Frost Brown Todd. www.evanwilliams.com</image:caption>
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  </url>
  <url>
    <loc>https://www.watchhillproper.com/steve-coomes</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1622858338015-16D0XE7PA034HTHJTPRF/Steve-Shot-Buffalo-Trace.jpg</image:loc>
      <image:title>Steve Coomes - Steve Coomes | Journalist, Copywriter, Speaker</image:title>
      <image:caption>EAT, DRINK, WRITE, SPEAK—IT’S WHAT I DO Once a chef, then a journalist, now an author, ghostwriter, speaker and pairings leader I never planned to write about food and drink, but 11 years working in restaurants, serving tables, cooking and reading industry trade publications drew me in. And eventually, I left the restaurant biz—to write about it. For three decades I’ve covered every aspect of restaurants for leading magazines and websites while branching out as an industry copywriter. Living in Kentucky led me to the bourbon industry and its boundless stories. In addition to writing for multiple spirits publications, I help distilleries share their unique messages through web and marketing content creation. While writing my first book, I discovered that food pairs really well with spirits. I now lead food and spirits pairings in person and virtually. I also enjoy ghostwriting, getting into another’s mind and putting their thoughts to paper. Few things gratify me like a client saying, “That’s exactly what I was thinking! How did you do that?” A couple of “ghosted” books, countless speeches, position papers and blogs later, I’m still loving it. Sounds like fun, right? It is. Lucky me, I love my work! Contact me to do it for you, your business or publication. www.stevecoomes.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/michael-veach</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1622859672558-0HPXPYIA706Z1W6DO34F/Veach2.png</image:loc>
      <image:title>Michael Veach - Michael Veach | Bourbon Historian, Author</image:title>
      <image:caption>Michael Veach was inducted into the Kentucky Bourbon Hall of Fame in 2006. He’s written and contributed to five books and is the foremost authority on bourbon history. In addition to this he is the former Filson Historical Society Bourbon Historian. Michael has provided bourbon history education in many different forms over the years. He owns his own bourbon consulting company, Bourbon Veach LLC. www.bourbonveach.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/cordell-lawrence</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1622860450266-TJ0CMNP0XEC4YPE7VA4N/Cordell+Lawrence.jpg</image:loc>
      <image:title>Cordell Lawrence - Cordell Lawrence | Director, Global Marketing and Strategy, Peerless Distilling Co.</image:title>
      <image:caption>There are a handful of Kentuckians who can trace their lineage to the days before statehood was established in 1792, to the days when Kentucky was still considered a county of Virginia. Cordell Lawrence’s family has been in Kentucky for nearly 250 years, so it’s no surprise his pride for the state runs deep. As does his pride for Kentucky’s signature industry: distilling. Cordell’s great-grandfather was a doctor who graduated from the University of Louisville in 1913 and lived within walking distance of what is now the Kentucky Peerless Distilling Company. In those days, doctors made house calls and patients sometimes bartered for services. One such patient paid Cordell’s great-grandfather with a handmade still. It’s been passed down through the generations and today is proudly displayed in Cordell’s office at Peerless. “I grew up touring local distilleries with my father and grandfather, so I’ve always had a passion for whiskey and bourbon,” said Lawrence. “My personal connection to distilling and my career experience in the industry ultimately led me to Peerless, where I’m proud to be part of a family-owned brand with an incredible heritage here in Kentucky.” After earning his business degree from Transylvania University in Lexington—America’s 16th oldest college—Cordell brought his marketing and communications acumen to the distilling world. He worked with iconic brands like Jack Daniels and Southern Comfort before joining the Peerless team. Cordell instantly felt a connection with the Peerless story as told by the man himself, Corky Taylor. Corky’s authenticity and ingerity were what inspired Cordell to join the Peerless team. He strives to share the Peerless experience with people across the world. “Cordell’s depth of marketing experience at some of the world’s most recognizable spirits brands has helped bring global attention to what we’re doing at Peerless,” said Peerless proprietor Corky Taylor. “As a key member of our team, Cordell shares our family’s passion for handcrafted quality.” Today, as director of global marketing and strategy for Peerless, Cordell brings the Peerless story to distributors and consumers around the world and oversees the brand’s expansion into new markets. www.kentuckypeerless.com</image:caption>
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  </url>
  <url>
    <loc>https://www.watchhillproper.com/elizabeth-mccall</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1622860938436-A03UKYN8OBOGD5OGYFZV/Elizabeth+McCall.jpg</image:loc>
      <image:title>Elizabeth McCall - Elizabeth McCall | Assistant Master Distiller, Woodford Reserve</image:title>
      <image:caption>Woodford Reserve Assistant Master Distiller Elizabeth McCall, CSS (Certified Specialist of Spirits) is the second generation of her family to work in the bourbon industry and one of the youngest female distillers in the United States. She followed in her mother’s footsteps starting as a sensory expert and working in the quality department. McCall has a master’s degree from the University of Louisville and has been a member of Brown-Forman's R &amp; D since 2009. She works directly with Master Distiller Chris Morris and R &amp; D on innovation and the development of new products within Woodford Reserve. Additionally, she interacts one-on-one with consumers through personal barrel selections and education on sensory methodology and works to define the quality sensory standard to which every batch of Woodford Reserve must comply. When Elizabeth is not using her expertise at the distillery, she is passionate about her family, horses and being involved in her community. She also enjoys spending quality time with her husband, Matt, daughter Winnie, her dog Beasley and horse Cody Ko. www.woodfordreserve.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/jason-brauner</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1622862922673-9W3LX57M491R5LNXHW7C/JasonBrauner.jpg</image:loc>
      <image:title>Jason Brauner - Jason Brauner | Co-Founder, Buzzard’s Roost | Owner, Bourbons Bistro</image:title>
      <image:caption>Jason Brauner is the co-founder of Buzzard’s Roost and the owner of Bourbons Bistro in Louisville, Kentucky. The first establishment to incorporate bourbon in its name, Bourbons Bistro has played a role in the resurgence of bourbon. Jason Brauner is a student of the industry and has interacted with all of the major players in bourbon. He's also well-respected for his palate and ability to find a honey barrel which he then offers to the customers of his establishment. Like so many in this business we love, you will find Jason to be a fountain of knowledge, humorous and very approachable. Whether you are a bourbon beginner or an expert, a conversation with Jason Brauner is a memorable experience. www.buzzardsroostwhiskey.com www.bourbonsbistro.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/caleb-kilburn</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1622863578281-TYK2N6S2S6M0MB90W664/Caleb-Kilburn-Master-Distiller-Peerless-Distilling-Co-4.jpg</image:loc>
      <image:title>Caleb Kilburn - Caleb Kilburn | Master Distiller, Peerless Distilling Co.</image:title>
      <image:caption>Peerless Master Distiller Caleb Kilburn was raised in Salt Lick, Kentucky on his family’s dairy farm. These years taught him the meaning of hard work and endowed him with an impressive array of mechanical skills, which would prove invaluable later in life when he was called to help restore Kentucky Peerless Distilling Co. Caleb graduated valedictorian of his high school. He pursued his passion for the sciences at Morehead State University, where he excelled at biology, chemistry, physics, engineering and math. He became fascinated by distillation when he discovered how the process brought together all of his favorite disciplines. During a distiller’s course offered by the Distilled Spirits Epicenter, Caleb befriended instructors who would later become his mentors. Rob Sherman, the president of Vendome Copper and Brass Works in Louisville, Kentucky, Pete Kamer, the retired head engineer of Barton Brands in Bardstown, Kentucky, and Randy Allender, Distillery Consultant; each provided Caleb with educational opportunities and advice over the course of the next year. Each mentor eventually recommended that Caleb work with the newly reviving Kentucky Peerless Distilling Company. When Caleb’s natural sensory skills became apparent, it was only a matter of time before he was chosen to craft the inaugural rye whiskey for Peerless. By the end of summer, Carson and Corky Taylor, the family ownership of Kentucky Peerless, formally offered Caleb the position of head distiller. After several months of preparation, on March 4, 2015, Caleb distilled Peerless’s first barrel of whiskey in 98 years, which legitimized his position in a moment that he claims to be a dream come true. In the fall of 2017, this dream continued as Peerless’s Kentucky Straight Rye earned industry-wide respect when it was named the No. 15 whiskey in the world by Whisky Advocate at just two years old. Like Peerless Founder Henry Kraver, Caleb is an innovator of his generation. His intense understanding and passion for the craft have resulted in bold improvement and award-winning spirits. Despite his uncanny intellect and meteoric rise in the craft spirits’ world, Caleb remains modest regarding his accomplishments. Caleb never considered himself a master distiller. He held that revered title for his idols and heroes. Though humble and unassuming, Caleb is nothing short of a prodigy. Humility aside, as one of the youngest distillers in the history of the industry, he has crafted spirits that rival the finest in the world. In late December 2018, Caleb was honored with the title master distiller as Peerless released its 3-year Rye Whiskey and continued to be recognized for its tremendous quality and craftsmanship. www.kentuckypeerless.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/patrick-spalding</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1623066107113-Z1G8IL8ZQ5HBPLRXT70I/Patrick+Spalding.jpg</image:loc>
      <image:title>Patrick Spalding - Patrick Spalding | Regional Sales Manager, New Riff Distilling</image:title>
      <image:caption>I was born and raised in Bardstown, Kentucky and have been in connection with bourbon for as long as I can remember. Growing up friends with Freddie Noe I'm proud to say that the legendary Booker Noe taught me how to play poker. I have lived in Kentucky all my life and have been in the alcohol/bourbon business for the past decade, essentially my entire working life. I helped launch New Riff in the fall of 2018 and currently operate as Regional Sales Manager. I live in Louisville now with my wife Angie and our mutt named Marley. I am a lover of all things booze and have a passion for travel &amp; wine as well as whiskey. I like to drink my whiskey neat. www.newriffdistilling.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/robert-dantoni</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1623069681829-999NX08LLLDYEKM9VRQ9/Bob+D%27Antoni.jpg</image:loc>
      <image:title>Robert D'Antoni - Robert D’Antoni | Co-Founder &amp; Chief Barrel Officer, Four Gate Whiskey Company</image:title>
      <image:caption>Bob has over 39 years of experience in the financial audit, recovery, cost reduction, and the spirits industries. Bob's career began in New York City working for Associated Dry Goods corporate audit department, performing operational and financial audits of their divisions. Bob also worked for Horn &amp; Hardart/Hanover Direct gaining experience in auditing mail order catalogs and food service. Immediately prior to entering the cost reduction industry, Bob spent almost ten years in the post audit recovery industry with two firms - Howard Schultz &amp; Associates and PRG. From 2004 - 2018 through his consulting business, Cost Management Strategies, Bob has been successfully reducing costs for a wide variety of both for profit and non-profit businesses. In 2018, Bob started Four Gate Whiskey Company, LLC with his partner, Bill Straub and has moved to full time consulting and managing Four Gate. Four Gate is a premium boutique brand with 13 plus releases to date all receiving critical acclaim from various magazines and online reviews. Bob earned a B.S. in Accounting,1982, from Louisiana State University. Bob is an active member with his family at Holy Trinity Parish in Louisville, Kentucky. Bob has participated as a member on the Norton Cancer Institute Leadership Cabinet and currently sits on the Bike to Beat Cancer Committee benefiting the Norton Cancer Institute. www.fourgatewhiskey.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/walter-zausch</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1623170112603-C917V9UPAXGW1U7ORT64/Walter+Zausch.png</image:loc>
      <image:title>Walter Zausch - Walter Zausch | President &amp; CEO, Three Boys Farm Distillery</image:title>
      <image:caption>Walter is the new owner and President of Three Boys Farm Distillery in Frankfort, Kentucky, where he was a customer for the prior three years offering services in distilling, sourcing, designing, bottling, labeling, and branding through his wholesale company, Distijl. He is continuing goal is to blend his passion for Kentucky Bourbon with his experience in technology and customer experience. "The Bourbon industry is rife with potential for innovation and disruption, and Three Boys/Distijl is developing opportunities to be the thought-leader in that effort." Prior to acquiring Three Boys and founding Distijl, Walter spent 15 years in technology with Apple, Microsoft, and most recently, MakeTime, a manufacturing startup in Kentucky. He was the founder of Launch Louisville, a non-profit entrepreneurial community in downtown Louisville with 100+ members and growing. Walter is an Executive Bourbon Steward, an alumnus of Moonshine University, and has a BARCH in Architecture from the University of Kentucky. Walter is married, with 2 sons. He lives in Prospect, loves live music, and is an avid Kentucky basketball fan. www.threeboysfarmdistillery.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/garnett-phelps</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1623901126618-L3ER8X53L29C8FE9KA31/Garnett+Phelps.jpg</image:loc>
      <image:title>Garnett Phelps - Garnett Phelps | Kentucky On-Premise Market Manager, Brown-Forman</image:title>
      <image:caption>Garnett Phelps is the Kentucky On-Premise Market Manager for Brown-Forman. He leads the development of on-premise commercial plans and is responsible for the growth of the Brown-Forman portfolio in Kentucky. Garnett previously held multiple sales and marketing related positions for RNDC Kentucky and The Hive US. He is a member of National Sales Network and the United States Bartenders Guild of Kentucky. Garnett previously served as the Resource Development Committee Chair for Sowing Seeds with Faith. His go to bourbon is Woodford Reserve Double Oaked. www.brown-forman.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/jill-pendygraft</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1623901671817-CG48CG27K413IREFUVJG/Jill+Pendygraft.jpg</image:loc>
      <image:title>Jill Pendygraft - Jill Pendygraft | Sponsorship &amp; Event Manager, Four Roses Distillery</image:title>
      <image:caption>Jill began her career as the assistant marketing manager at Four Roses in 2008 and has worn many hats over the years until she was promoted to the sponsorships &amp; events manager this January. If you have attended a Four Roses event over the past 13 years in Kentucky or even across the country, you may have had the opportunity to meet Jill, as she greeted you with a smile and a cocktail. Working side-by-side with Master Distiller Brent Elliott and many of the Four Roses departments Jill organizes and runs all kinds of promotional, business and social events. From planning, managing partners/sponsors, to set-up and execution, Jill has played a huge role in the success of our brand by making Mellow Moments accessible to each of you. www.fourrosesbourbon.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/tim-knittel</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1623902200381-6DMRRR873FBJ6L7D1XDD/Tim+Knittel+1.jpg</image:loc>
      <image:title>Tim Knittel - Tim Knittel | Founder, Distilled Living LLC</image:title>
      <image:caption>Tim Knittel is a Kentucky bourbon industry insider with over 10 years experience in bourbon education and event design. He started out at Woodford Reserve in 2009 under the dual direction of James Beard Nominated Chef Ouita Michel &amp; Master Distiller Chris Morris with the culinary program. In 2013 he transitioned to being the first Homeplace Host for Woodford Reserve responsible for VIP tours &amp; tastings, and representing the brand and master distiller at the distillery. In 2016 he decided to start Distilled Living and began presentations, tastings, distillery consulting, bar and restaurant consulting &amp; publishing in both consumer &amp; industry magazines. He is a certified Stave &amp; Thief Society Executive Bourbon Steward (often compared to a Bourbon Sommelier) which is the highest classification available for a professional bourbon educator. He is also appointed the first Official Bourbon Steward of Churchill Downs and Bourbon-Steward-In-Residence at The Kentucky Castle. And he is an Adjunct Professor at Midway University. www.gobourbon.com/back-bourbon-school Tim is passionate about crafting meaningful experiences and uses bourbon as a vehicle to sensory awareness. www.distilled-living.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/tim-laird</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1623904216715-3TG3CXLCIBNT151HYZUD/Tim+Laird.JPG</image:loc>
      <image:title>Tim Laird - Tim Laird | America's CEO (Chief Entertaining Officer)</image:title>
      <image:caption>Tim Laird is an authority on wines and spirits with more than 25 years experience in the hospitality industry. A connoisseur of fine wines, spirits and champagnes, Tim is also a gourmet chef and a master at entertaining and execution. He makes hundreds of appearances a year on radio and television programs and has appeared on The Today Show, The CBS Early Show, Fox &amp; Friends, The Tonight Show; ABC World News Now, Good Morning America, and the CNN, FOX News and CNBC networks. Tim also hosts a weekly television show in his home state of Kentucky - Secrets of Bluegrass Chefs. He is a featured columnist for Louisville’s Food &amp; Dining Magazine, author of the book, That’s Entertaining! With Tim Laird, America’s C.E.O. – Chief Entertaining Officer, That’s Entertaining! Cocktails and Appetizers and the recently released The Bourbon Country Cookbook. In his most recent role as Chief Entertaining Officer of Brown-Forman, a major producer of fine wines and spirits in Louisville, Kentucky, Tim enjoys teaching audiences around the world how to make entertaining fun and easy, and how to make delicious cocktails. In the past, he also worked for Korbel Champagne, E&amp;J Gallo and Stroh’s Brewery. Tim is an active volunteer in Louisville serving as a board member for Winston Industries, as an honorary board member for the Brain Injury Alliance of Kentucky, and as a member of the advisory board for APRON, Inc. www.amazon.com/Bourbon-Country-Cookbook-Southern-Entertaining</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/jamar-mack</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1624120676382-8QYRX13ZNLUL4V1729B7/Jamar+Mack.jpg</image:loc>
      <image:title>Jamar Mack - Jamar Mack | Founder, KOBBE Inc.</image:title>
      <image:caption>Jamar Mack is a Kentucky-based brand manager, event producer, and overall innovator with nearly 20 years in the service and hospitality industry. He’s founded organizations like Kentucky’s Original Black Bourbon Enthusiasts (K.O.B.B.E.) and partnered with brands and organizations from The Chestnut Street YMCA to the Campari Group and Brown Forman. He’s devoted his career to not only increasing the participation of African Americans in the bourbon community but raising awareness of the long history of African Americans in bourbon while ensuring all experiences are innovative and unique from others in the bourbon community. Jamar creates and hosts community-focused, philanthropy-based events with organizations that curate distinctive bourbon-themed events geared at being innovative and hospitality focused. FEATURED IN: The New York Times, The Washington Post, Punch Magazine, Whisky Advocate Magazine, Whisky Magazine (Cover Feature) www.502kobbe.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/jim-rutledge</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1624123802759-9X2SJ09W41Q55C9V4DOV/Jim+Rutledge+3.jpg</image:loc>
      <image:title>Jim Rutledge - Jim Rutledge | Managing Partner, J. W. Rutledge Distillery</image:title>
      <image:caption>Jim Rutledge has been working in the Bourbon business for over 50 years with Seagram and Four Roses and now at JW Rutledge Distillery. He was Master Distiller at Four Roses for more than 20 years. His passion, enthusiasm and loyalty for Four Roses Bourbons and the distillery employees and staff were instrumental in returning Four Roses Bourbon to the USA after spending more than 40 years in European and Japanese markets only. The 1990s were a very important time for Four Roses, as Four Roses credits Jim, now Master Distiller Emeritus, for his work to bring the brand back to the United States during this time. Jim joined the Four Roses family in 1966, working with Seagram in the Louisville Plant’s Research and Development Department. In 1975, he was transferred to Corporate Headquarters in New York as the head of industrial engineering and budgets, and stayed at this office for 17 years. It was during these years that Jim’s passion for Four Roses began to stir, and from his position, he believed that the brand needed much more care and attention to production and quality than it was being given. So, in 1992 Jim returned to the Commonwealth of Kentucky to help with the Four Roses brand – first, overseeing budgets at the Warehouse &amp; Bottling Facility in Cox’s Creek, then as Master Distiller in Lawrenceburg in November 1994. Jim began his quest to bring Four Roses back to the country almost immediately after his return to Kentucky. Finally, by the end of 1994, he convinced the company to allow Four Roses Yellow, their 80-proof product now known as Four Roses Bourbon, to be made available in limited quantities. Without any advertising, the brand then found its way to select retail shelves in Kentucky. In 2001, Rutledge was inducted into the inaugural class of the Kentucky Bourbon Hall of Fame. He was given a “Lifetime Achievement Award” by Malt Advocate Magazine in 2007, and in 2008 Whisky Magazine named him “Whisky Ambassador of the Year – American Whiskies.” In 2012, Whisky Magazine also named Jim to its Icons of Whisky Hall of Fame, for global whiskies. He was the 2nd American inducted into this elite group of whisky makers. Jim retired from Four Roses in 2015 and started a new career as a consultant, sharing his years of industry experience with other distillers. Jim is also curating his own high-end bourbon brands, Cream of Kentucky Bourbon and High Plains Bourbon and rye whiskey. He has also been distilling several times a year at Castle and Key in Kentucky. Jim has his sights set on starting construction soon on the JW Rutledge Distillery in Kentucky, which will produce Bourbon and rye whiskey once the site gains the funding. Jim hopes to “maintain the integrity” of Bourbon and rye whiskey and build a modern and sustainable distillery “that looks more like a Californian winery”. Plans are for it to be a “mid-sized” distillery with capacity for 35,000 barrels a year. www.jwrutledge.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/william-hornaday</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1624713771602-KUBIR79T4N0IVUV5WQHS/William+Hornaday.jpeg</image:loc>
      <image:title>William Hornaday - William Hornaday | Vice President, Kelvin Cooperage</image:title>
      <image:caption>William joined the Kelvin Cooperage team in the summer of 2012. Before joining Kelvin, William received an economics degree from Rhodes College in Memphis, TN. He currently serves as the Vice President and the Director of Production &amp; Quality Control. Kelvin Cooperage is a premium barrel maker originally founded in Glasgow, Scotland, but now based out of Louisville, KY. As a family owned business, we have been supplying large and small distilleries worldwide with the highest quality new and used American oak barrels since our inception in 1963. www.kelvincooperage.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/maggie-kimberl</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-03-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1626735858922-PR9EG9JQK7KXYCFBJTJT/Maggie+Kimberl.jpg</image:loc>
      <image:title>Maggie Kimberl - Maggie Kimberl | Content Editor, American Whiskey Magazine</image:title>
      <image:caption>Maggie Kimberl is the Content Editor of American Whiskey Magazine. She is a freelance spirits journalist focusing on whiskey culture in the the United States, though she considers herself to be 'geographically blessed' to live in the epicenter of the bourbon world, Louisville, Kentucky. When she's not covering the bourbon beat you can find her browsing through vintage vinyl with her kids or tending to her homegrown tomatoes. Follow her on Twitter @LouGirl502, Instagram @LouGirl502, and Facebook @LouGirl502, and check out her blog at LouGirl502.com.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/stephen-fante</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-07-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1626788247500-T3CK8B8X4640WGRWGUA9/WhiskeyAmbassador_3.png</image:loc>
      <image:title>Stephen Fante - Stephen Fante | Brand Ambassador, Limestone Branch Distillery</image:title>
      <image:caption>Stephen Fante is the Brand Ambassador and Executive Bourbon Steward at Limestone Branch Distillery in Lebanon, Kentucky, where he spends his days taking visitors on tours of the distillery and sharing the Beam family history. Fante’s passion for educating visitors on bourbon and tasting techniques is evident as his high-energy tours are unforgettable. He also works as the barrel house manager, coordinating with local stores for private barrel selections. His previous experience in the coffee and tea business, working as a tea sommelier and national director of restaurants and country clubs, has been instrumental in developing his fine-tuned palate, which he now puts to use tasting some of the finest bourbon. www.limestonebranch.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/herb-heneman</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-07-20</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1626810877850-BDFSNQZ3N0BYY9O154Z1/Herb_Heneman.jpg</image:loc>
      <image:title>Herb Heneman - Herb Heneman | Executive Vice President, Bardstown Bourbon Company</image:title>
      <image:caption>Herb Heneman is the Vice President of Brand Sales and Marketing for The Bardstown Bourbon Company (BBCo). Mr. Heneman was previously the General Manager, Southeast Division at Sazerac Company, Inc. Herb is responsible for managing BBCo’s brand portfolio, including the development and execution of its sales, marketing, and distribution strategy; building its sales and marketing team; and helping to develop and position the company’s innovative products. “Herb Heneman is not your average sales and marketing executive,” said David Mandell, President &amp; CEO, The Bardstown Bourbon Company. “He not only has the expertise to build and manage a complex network of distribution and retail partners, but also the entrepreneurial spirt, drive, creativity, and experience to successfully grow a new whiskey portfolio.” Herb came to BBCo with an extensive, 20-year background in alcoholic beverage sales and marketing, distributor relations, brand management, innovation and chain sales. Most recently, Herb led the largest sales division at Sazerac, the leading US based distiller of spirits, including a team of state managers, sales reps, and wholesale network, for brands such as Buffalo Trace, Blanton's, Stagg, EH Taylor, and Weller. Prior to joining Sazerac, Herb was a managing partner in his own agency, worked in marketing with Red Bull, and spent a decade with MillerCoors, in progressive roles, including helping to create the company’s Craft &amp; Import Division, the "Tenth &amp; Blake Beer Company," and leading craft brands such as Leinenkugel's. www.bardstownbourbon.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/lenell</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-07-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1627096811930-LV74FTKAE26ENVNG7XGS/LeNell.jpg</image:loc>
      <image:title>LeNell Camacho Santa Ana - LeNell Camacho Santa Ana | Owner, LeNell’s Inc.</image:title>
      <image:caption>LeNell Camacho Santa Ana has contributed to the drinks industry as a writer, educator, entrepreneur, brand owner, and consultant. With a bachelor's degree in French and theater and a master's specialty in organizational management, she discovered at 30 that her real passion was the hospitality industry. In addition to her experience as a bartender and restaurant manager, she worked as a salesperson in both retail and wholesale sales in New York City before opening LeNell's, an eponymous wine and spirits boutique retail store in Brooklyn in 2003. LeNell’s shop boasted one of the largest American whiskey selections in the world, including her very own label Red Hook Rye that is now one of the most sought after expensive bottles in whiskey collections the world over which is listed in Clay Risen’s “The Impossible Collection of Whiskey” book. In 2006, The New York Department of Small Business Services gave the store "Small Business Of The Year" Award and New York Magazine selected the shop as "Best Liquor Store". LeNell's was recognized by Whisky Magazine as Global Retailer of the Year in 2008 and U. S. Retailer of the Year in 2007, 2008, and 2009. In 2009, she relocated to Baja California Sur, Mexico where she owned and operated a whiskey haven known as Casa Cóctel, a café and bar in La Paz. She relocated to Birmingham in 2011 and purchased the J. R. Copeland mansion in the Norwood historic neighborhood where she has reopened her retail shop as LeNell’s Beverage Boutique and is working on site development plans to open The Copeland Café next door. She has had whiskey cocktails featured on various menus in Europe and the US and led whiskey training for bar shows such as Berlin’s Bar Convent, London’s Boutique Bar Show, and New Orleans’ Tales of the Cocktail. She has taught whiskey and cheese pairing classes for Artisanal Cheese and Murray’s Cheese. Robert Simonson’s book A Proper Drink: The Untold Story of How a Band of Bartenders Saved the Civilized Drinking World featured LeNell. Alan Dikty and Bill Owen’s gave her a nod as a player in the resurgence of American whiskey sales in their book The Art of Distilling Whiskey and Other Spirits: An Enthusiast's Guide to the Artisan Distilling of Potent Potables. She ran the torch in the Olympics in 1996 and is an Honorary Alabama Colonel. However, her most proud lifetime accomplishment is mothering a sassy daughter. www.lenells.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/dan-callaway</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-07-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1627098311679-N5T2QAPB9WR6IXQ39HHW/Dan+Callaway+2.JPG</image:loc>
      <image:title>Dan Callaway - Dan Callaway | Vice President, Hospitality &amp; Product Development, Bardstown Bourbon Company</image:title>
      <image:caption>Dan Callaway combines his love for great whiskey and superior hospitality with his experience in the arts. A former musician turned sommelier, he brings his talents together to create immersive guest experiences and innovative bourbon blends. A native of England, he moved to Baltimore at age 11. His love of music then took him to Ohio, where he graduated from the University of Cincinnati College-Conservatory of Music with a focus in horn performance and next to Louisiana, where he earned a master’s degree from Louisiana State University. He performed as a member of the Louisiana Philharmonic in New Orleans and around the world with the Hollywood Concert Orchestra. Callaway settled in Louisville as a certified sommelier and General Manager of Decca Restaurant. The Bardstown Bourbon Company recruited him to join their operations, where he currently serves as Vice President, Hospitality and Product Development. He thrives on the daily challenges of the culinary and spirits industries. Callaway enjoys creating unique, hands-on experiences that showcase his love for cuisine and distillation. As head of Product Development, he has sought out collaboration creating partnerships with Plantation Rum, Amaro Nonino, and Foursquare Rum. His current focus is to unify the distilleries of Bardstown and celebrate the Bourbon Capital of the World. www.bardstownbourbon.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/whiskey-request-form</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-08</lastmod>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/ahlgrim-and-perkins</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1633537685792-8X1C46PVJ19O9U7W4A1Q/109931a5e611-4682-48ba-b754-ae044ebecb4e.jpg</image:loc>
      <image:title>Ahlgrim and Perkins - Sara Ahlgrim and Chad Perkins | Hosts, It’s Bourbon Night</image:title>
      <image:caption>Kentucky born &amp; bred, Chad Perkins and Sara Ahlgrim grew up surrounded by bourbon culture, which developed a serious interest in the spirit in their early 20s. The launch of a local Lexington, KY bourbon bar brought them together, sparking a friendship and a partnered exploration of the whiskey world.  In 2016, their combined passions for bourbon and video production led to the creation of their own YouTube channel, It's Bourbon Night, focused on celebrating America’s only native spirit. Their content is designed to encourage discovery of the whiskey universe, and cornerstone episodes such as Flight Fights and Uncorkings. In 2018, with the support Patrons and fans, they were able to create their own whiskey-lifestyle company, Whiskey Ambitions. The many bourbon tastings over the years strengthened their connection, and what started as a friendship grew into a true bond. Today, they are happily married and look forward to continuing their bourbon adventures.  www.whiskeyambitions.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/eric-zandona</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-10-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/1635123453276-AU4OL7H7AU7W94ZJBZVY/EZ.jpg</image:loc>
      <image:title>Eric Zandona - Eric Zandona | Director of Spirits Information, American Distilling Institute</image:title>
      <image:caption>Eric Zandona is the American Distilling Institute's Director of Spirits Information. His responsibilities include running ADI's annual spirits competition, the Judging of Craft Spirits, and administering their Certified Craft Spirits program. In addition, Eric has authored, edited, and contributed to seven books on distilled spirits, and has had articles published in Distiller magazine, and Gin Magazine. Eric serves as a "Tequila Jockey" for Tequila Aficionado's web-series Sipping off the Cuff, and regularly speaks about spirits before consumers, producers, and regulators, both in the US and Internationally. In 2018, Eric was a shortlist nominee for the International Wine and Spirits Competition's Spirits Communicator of the Year Award, and in 2019, the Tales of the Cocktail Foundation’s 13th Annual Spirited Awards Committee selected The Bourbon Bible as a Top 10 Nominee for Best New Book on Drinks Culture, History or Spirits. In 2020, the Tales of the Cocktail Foundation’s 14th Annual Spirited Awards Committee selected The Tequila Dictionary as a Top 10 Nominee for Best New Book on Drinks Culture, History or Spirits. That same year BookAuthority named The Tequila Dictionary as one of the Best Tequila Books of All Time. A native of the San Francisco Bay Area, Eric studied History at San Francisco State University (BA '06, MA '12), and dabbles as a homebrewer and amateur winemaker. In 2013, he created EZdrinking as a platform to share stories and experiences about distilled spirits, craft beer, wine and specialty coffee. Eric and his family lived in San Francisco's Mission District until 2017, when they began an year long residency in Oaxaca drinking, and learning about Mexican gin, rum, whiskey, and agave spirits. Today, he, his wife Tia and their two sons live in Vancouver, Washington. www.ezdrinking.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/faqs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-25</lastmod>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/we-are-hiring</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-12-27</lastmod>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/dixon-dedman</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-01-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/c27b2156-b8ae-4f7b-bdd9-16b3422b76a7/Dixon+Dedman.jpg</image:loc>
      <image:title>Dixon Dedman - Dixon Dedman | Master Blender, Innkeeper, Speaker &amp; Author, Beaumont Inn</image:title>
      <image:caption>Born into and raised in a century-old hospitality business, Dixon Dedman is a self-proclaimed foodie with a trained palate and entrepreneurial vision. His blends have garnered awards and recognition, earning their place among the finest American whiskies in recent memory. Master blender, innkeeper, storyteller, speaker, and author, he sticks closely to his values of honest hard work and perseverance, building on his family’s legacy. He has been featured in The New York Times, Garden &amp; Gun Magazine, The Bourbon Review, Kentucky Monthly, Forbes, Robb Report, Playboy, and more. In 2015, Dixon accepted the James Beard Foundation’s “America’s Classic Award” on behalf of his family. He has received the Garden &amp; Gun Magazine “Made in the South Award,” and his whiskey blends constantly garner high praise and scores from the whiskey community. He has a passion for blending whiskey and engaging with startups as well as established brands, consulting on product development and brand identity. He travels the country giving bourbon history talks, leading tastings, and just talking bourbon with groups, societies, and corporate teams. He has developed strategies known as Lego Hospitality and Disruptive Service that he employs at his inn and shares with groups across the country. Dixon’s humility, humor, storytelling, and charm captivate audiences large and small, whether speaking about bourbon tastings and profiles or hospitality and entrepreneurship. As a leading tastemaker and bourbon expert at the top of his craft, he loves to engage, educate, and connect. www.dixondedman.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/john-little</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-01-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/f03d9e57-d729-4456-82d1-13e00d48a75f/John+Little.jpg</image:loc>
      <image:title>John Little - John Little | Founder &amp; CEO, Smooth Ambler Spirits</image:title>
      <image:caption>In 2009, Smooth Ambler Spirits was founded with the simple goal of producing the best whiskey by using the best of everything available to us. West Virginia is a fine place to make whiskey, providing excellent local grain and water, the perfect cadence of seasons for mellow aging, and hardworking people who know how to get things done with skill and pride. A craft distiller, respected curator of sourced whiskey, and down-to-earth innovator, Smooth Ambler offers a family of delicious bourbons and ryes including whiskeys that are homemade, sourced, and a blend of both. Committed to shooting straight with our customers, ourselves, and our industry, we celebrate the honesty and transparency that are integral parts of always trying to do things right. Named after the easygoing gait of smooth-ambling horses, which travel at a pace best described as between a walk and a run, Smooth Ambler was born in a place where folks know how to strike a balance—a balance between a job well done and the celebration that follows, between recognizing quality and having a good sense of where and when it best fits into their lives. Smooth Ambler Spirits was founded on these principles. Whether it’s whiskey we make, whiskey we source, or whiskey comprised of a marriage of the two, you can rely on us to tell it like it is and deliver something truly delicious for whiskey novices and enthusiasts alike. www.smoothambler.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/kenny-coleman</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-01-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/27afda3f-bb22-452c-85ae-d68a21e58273/kenny_coleman.jpg</image:loc>
      <image:title>Kenny Coleman - Kenny Coleman | Co-Founder, Bourbon Pursuit</image:title>
      <image:caption>Kenny Coleman is the executive producer and co-host of Bourbon Pursuit. With 17 years of experience working in technology, he offers a perspective of industry disruption and what it means for bourbon. Kenny has been a presenter at bourbon society meetings, conferences, other podcasts, and a panel moderator at Bourbon &amp; Beyond music festival. In December of 2018 he co-founded Pursuit Spirits, a private label whiskey company that has been featured in trade publications. Kenny's work has been featured in prominent blogs as well as national mainstream media. www.bourbonpursuit.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/heather-wibbels</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-06</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/04615dec-6206-4709-964e-fc4b10ec1d8b/Heather_Wibbels.jpg</image:loc>
      <image:title>Heather Wibbels - Heather Wibbels | Founder, Spirited Beverage Consulting, LLC</image:title>
      <image:caption>Heather Wibbels is an award-winning mixologist and whiskey enthusiast with a passion for cocktails. An Executive Bourbon Steward, she’s turning the world into whiskey drinkers one cocktail at a time with craft cocktail creations, mixology education and digital content creation. Her creations can be found in The Bourbon Review, American Whisky Magazine, Drinkhacker, The Manual, Alcohol Professor, and Bourbon Women. She’s also a columnist for Bourbon + and Food &amp; Dining magazines. She is Chair of the Bourbon Women Board of Directors, digital content creator for brands, and teaches private cocktail classes focused on cocktails and whiskey education. Her book, Bourbon is My Comfort Food: The Bourbon Women ™ Guide to Fantastic Cocktails at Home, will be released May 2022. You can find her at www.cocktailcontessa.com and @cocktail_contessa on Instagram. www.cocktailcontessa.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/aften-locken</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/cc75911e-b262-4450-9363-ec88a1f855a4/Aften_Locken.JPG</image:loc>
      <image:title>Aften Locken - Aften Locken | Presenter &amp; Sales | Distilled Living</image:title>
      <image:caption>Aften Locken is a free spirit who prefers complex spirits and tasty libations, of any kind. Her launch into the beverage alcohol industry began as a tour program leader for a Tennessee whiskey distillery. Thirsty for more, she began her own craft beer tour company overseas, until her unquenchable taste for bourbon lured back to her Kentucky home. She has worked with Distilled Living for the past three years, is certified as an Executive Bourbon Steward through the Stave &amp; Thief Society, leading presenter, private barrel selection guide, and a Master Mixologists on the team. As a bar manager, and her reputation for making the best dang margarita you’ve ever had, Aften has found a kindred spirit in tequila. She holds a Level 1 Certificate in Tequila (CertTequila) from the International Tequila Academy. From blanco to barrel-aged, this wandering cowgirl sticks to spirits of the south and loves to deliver impactful, memorable and educational experiences, for anyone willing to try a sip. www.distilled-living.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/steffani-scheurich</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/64a21b56-2391-4997-854d-41b2b7ef826e/Scheurich.jpg</image:loc>
      <image:title>Steffani Scheurich - Steffani Scheurich | Owner &amp; Founder, High Spirits Marketing, LLC</image:title>
      <image:caption>Steffani Scheurich is a successful marketing, sales and business development professional with extensive experience working at major corporations. Her diverse background in Consumer Packaged Goods includes the Food, Beverage and Adult Spirits industries. Steffani has proficiency in the retail and on-premise distribution channels and has held multiple departmental roles requiring personnel management. Steffani’s career includes twenty-three years at Nestle USA, Brown-Forman, Sara Lee and Pernod Ricard. In 2016 she used this experience to launch High Spirits Marketing, LLC, a consulting company that specializes in marketing, sales, business strategy and business planning solutions for craft distilleries and wineries. This business has grown and now includes larger clients within the industry. In early 2022 Steffani will be launching two new additional companies: High Spirits Mergers and Acquisitions, LLC (specializing in mergers and acquisitions within the beverage alcohol industry) and High Spirits Imports and Exports, LLC (specializing in sales and marketing for international markets). Other Career Highlights: • Master of Business Administration from University of Dayton in Dayton, OH. International Marketing. • Published Author, Journal of Marketing Science: “Category Management as a Competitive Marketing Strategy in the Food Industry.” • Bourbon Women: Board of Directors, 2019, 2020, 2021. • Bourbon Women: Vice Chair of the Board, 2021, 2022, 2023. • American Distilling Institute: Spirits Judge – Whiskey – 2021. • American Craft Spirits Association – Whiskey Judge – 2021. • Executive Bourbon Steward. Stave and Thief Society, Moonshine University. • Intensive Training With Nancy Fraley: Whiskey &amp; Rum Blending and Nosing for Faults. • Evaluation of whiskey for faults in a laboratory setting for clients. • Whiskey Blender for clients. • Consistently recognized for having strengths in the following areas: teamwork, adaptability, quality of work, strategic thinking, analytical thinking, and continuous development. www.highspiritsmarketing.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/derby-week-2022</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-18</lastmod>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/events</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-31</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/aee7b4cc-8da0-4103-8b06-addf795e71f1/Flyer+-+Holiday+Wine+Tasting-3.png</image:loc>
      <image:title>Events</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/23f075a9-9967-4254-973c-9f4d6b85147b/Pick+Up+Party.jpeg</image:loc>
      <image:title>Events</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/c074962b-f357-4130-8a92-9adc0e167e14/Asly+Toro.jpeg</image:loc>
      <image:title>Events</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/95764130-805e-4e7f-8214-4b402b79e59d/whiskey+bent+valley+boys.jpg</image:loc>
      <image:title>Events</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/080c9dc7-27bf-4319-9b22-20a95513b007/image2.png</image:loc>
      <image:title>Events</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/50f352b0-1250-4564-8b14-ac9a75fac573/Screenshot+2026-03-02+at+9.59.27%E2%80%AFAM.png</image:loc>
      <image:title>Events</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/russ-smith</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-05-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/ad6dd73e-735d-421a-94d5-592d975f970c/D69F8649-F901-4953-AE9F-D990FC7C0D7E.jpeg</image:loc>
      <image:title>Russ Smith - Russ Smith | Founder, MMBC</image:title>
      <image:caption>In 2010, when basketball start Russ Smith arrived at the University of Louisville from New York City, he instantly fell in love with the cities heritage and pace. Over the years, a.k.a. Mr. Smith, has developed the Mr. &amp; Mrs. Bourbon Company as his way of paying homage to the town and culture he grew to love and call his own. Mr. Smith wanted to develop a bourbon to drink with his closest friends in both times of success and defeat. The “Gold Standard” showcases a Straight Bourbon Whiskey aged for 12 years and finished in a Cabernet Sauvignon cask. Act Accordingly, Stay Positive, and Get Lucky. Cheers! www.mrandmrsbourbon.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/robert-goode</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-05-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/b9dc9ce9-4ebd-44b9-9da8-d9e66d194f28/Robert+Goode.jpg</image:loc>
      <image:title>Robert Goode - Robert Goode | Brand Integration Director - Jack Daniel's Family of Brands</image:title>
      <image:caption>Originally from California, Robert and his family have lived in 7 different states all over the country while working for Gallo, Seagram, Diageo and Brown Forman. Robert has been with Brown Forman for the past 19+ years. Robert and his wife, Katherine have two adult children and moved to Louisville and Norton Commons at the start of the pandemic. In his role at Brown Forman, Robert is on the Jack Daniel's brand team and work with the Brand Directors and the commercial directors and the field marketing team along with overseeing the Brand Ambassadors across the U.S. www.jackdaniels.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/preston-van-winkle</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-05-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/dd344c85-0d4e-4b79-808f-7b9341fe1bc6/Headshot_Warehouse_X1.jpg</image:loc>
      <image:title>Preston Van Winkle - Preston Van Winkle | Brand Manager, Old Rip Van Winkle Distillery</image:title>
      <image:caption>Preston is the fourth generation member of the Van Winkle family to enter into the bourbon business. He is the great grandson of iconic bourbon maker Julian P. “Pappy” Van Winkle, Sr. and son of current Old Rip Van Winkle Distillery President, Julian P. Van Winkle, III. Preston grew up in the post Stitzel-Weller era of Van Winkle bourbon production, exploring his father’s bottling hall and barrel warehouse in Lawrenceburg, KY, occasionally helping with the bottling and labeling. Preston graduated from the University of Kentucky in 2001 and immediately started working for his father. Initially he split time between the Louisville office and the Lawrenceburg bottling facility where he often processed bourbon for bottling and ran the bottling line as Julian had for the previous 20 plus years. In 2002 the Old Rip Van Winkle Distillery partnered with the Buffalo Trace Distillery in Frankfort, KY, freeing up Julian and Preston from production duties enabling them to focus on the sales and marketing of the brands. Preston assumed the role of Marketing Manager for Old Rip Van Winkle and has worked since then to help manage and market the Van Winkle brands. www.oldripvanwinkle.com</image:caption>
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  </url>
  <url>
    <loc>https://www.watchhillproper.com/dinner-series-with-fred-minnick</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-07-11</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/ddfc1691-bd5c-4eb1-b6a6-6b3fe1b8b399/100521_Fred_Minnick_Credit_Jason_Myers_0233.jpg</image:loc>
      <image:title>Dinner Series with Fred Minnick</image:title>
      <image:caption>Photo Credit: Jason Myers</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/2ce1921f-5ad1-44c6-be2a-e6054390728b/277493737_10227259919313707_5018287975902614062_n.jpg</image:loc>
      <image:title>Dinner Series with Fred Minnick</image:title>
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  </url>
  <url>
    <loc>https://www.watchhillproper.com/jamie-farris</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/cf642268-547e-458f-a203-b47cd959c2ba/Jamie+Farris.jpg</image:loc>
      <image:title>Jamie Farris - Jamie Farris | Owner, Lincoln Road Package Store</image:title>
      <image:caption>Jamie Farris might be known as The Store Pick King. He and his wife, Misty own Lincoln Road Package Store. Their main focuses are on American whiskey education and doing private store picks for their store. Lincoln Road out of Hattiesburg, MS is a hidden gem for those in the know. Depending on the day, Jamie might have 70 or more available store picks at one time. They have been picking barrels for the store since 2011. www.lincolnroadpackagestore.com</image:caption>
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  </url>
  <url>
    <loc>https://www.watchhillproper.com/julian-van-winkle</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/34b6dc51-bfc7-4670-a869-928ef23d0321/Julian_Van__Winkle.jpg</image:loc>
      <image:title>Julian P. Van Winkle - Julian P. Van Winkle | President, Old Rip Van Winkle Distillery</image:title>
      <image:caption>Julian P. Van Winkle, III is the third generation Van Winkle to produce bourbon whiskey in Kentucky. Julian started working for his Dad, Julian Jr. in 1977. After his Dad sold the Stitzel Weller Distillery in 1972, Julian Jr. created the Old Rip Van Winkle brand. He arranged for the new owners of Stitzel Weller to bottle the Van Winkle’s brand, Old Rip Van Winkle bourbon using Old Boone and Stitzel-Weller distillation. Bourbon was not an easy sell in those years. Many bottlers/distillers were putting really good whiskey in fanciful decanters in order to sell their whiskey. Soon after his Dad passed away in 1981, Julian was forced to purchase the Old Hoffman Distillery plant in Lawrenceburg, Kentucky in 1983 in order to stay in business. The new owners at Stitzel-Weller were not interested in continuing the Van Winkle bottling relationship. In Lawrenceburg, Julian aged his barrels and bottled all his brands along with a few other customers including A.H. Hirsch, Michter’s and Black Maple Hill. After Julian found the now famous photo of his grandfather in a basement file cabinet in the mid-90’s, the Pappy Van Winkle brand was created. At that time, 10-year Old Rip Van Winkle and 12-year Van Winkle Special Reserve were the only two labels he sold of their wheated bourbon whiskey. The 20-year Pappy Van Winkle brand scored a 99, the highest rating ever given by the Chicago Beverage Tasting Institute. Eventually, the 15 and 23 year Pappy Van Winkle labels were added to the Van Winkle portfolio. Julian was the first to sell ultra-aged premium bourbon whiskeys. He also added a 13-year premium rye whiskey to the whiskey portfolio, the oldest premium rye on the market at the time. All of these whiskeys received ratings in the 90’s by the Chicago BTI. Julian had operated the company by himself since his father’s death in 1981. However, he was joined by his son Preston in June of 2001, the fourth generation Van Winkle to venture into the whiskey business. In 2002, since he was having no whiskey being produced for the future, Julian joined forces with Buffalo Trace Distillery who now owned the W.L. Weller brand. This joint venture would solve any future supply issues that may arise. Buffalo Trace continues to distil, age and bottle the Van Winkle’s brands today. In January of 2009, Julian was honored to be nominated as a Fellow at the Southern Foodways Alliance annual fundraiser at Blackberry Farm in Walland, Tennessee. The next January, at the same fundraising event, he was inducted as a new member into the Fellowship of Southern Farmers, Artisans and Chefs. This is a tremendous honor as the group members are some of the most talented people around. In 2009 and 2010, Julian was nominated for a James Beard award under the category of Outstanding Wine &amp; Spirits Professional. The James Beard awards are the Oscars of the Food &amp; Beverage world. In May of 2011, Julian won the prestigious Wine &amp; Spirits Professional award and was at the Lincoln Center in New York City to receive his award. He was the first Kentuckian to receive a James Beard award. Whisky Magazine has honored Julian Van Winkle III with its highest accolade, inducting him into its Hall of Fame. Julian was recognized at the 2017 Whisky Magazine Awards America presentation held in New York on Feb. 28. He was at the time one of only 39 to be awarded this honor. In 2020, the book Pappyland, A Story of Family, Fine Bourbon and the Things That Last written by ESPN sportswriter Wright Thompson, was published by Penguin Press. The book tells of Julian’s sometimes difficult relationship with his father and his struggle in the early years to keep his family’s bourbon heritage alive. www.oldripvanwinkle.com</image:caption>
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  </url>
  <url>
    <loc>https://www.watchhillproper.com/mark-erwin</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-06-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/23cf197b-e21c-4526-9f93-b4db78b666dd/IMG_3679-copy.jpg</image:loc>
      <image:title>Mark Erwin - Mark Erwin | President &amp; CEO, Bardstown Bourbon Company</image:title>
      <image:caption>Mark W. Erwin became the President and CEO of the Bardstown Bourbon Company in September 2019, having previously served on the board. Prior to that, Erwin served as President of the Karakoram Group International, a risk advisory firm, which provides strategic consulting to Fortune 500 companies. He also served as a Non-Executive Board Director of Heritage Oil Plc, an independent upstream exploration and production company listed on the London Stock Exchange. Mr. Erwin served for 26 years in the United States Army, culminating his career as the Chief of Staff of the United States Army Special Operations Command, with a budget in excess of $1.5 billion while coordinating a headquarters staff of more than 1,000 employees. He commanded at every level of the United States Army’s most elite Special Mission Unit from Captain to Colonel and was deployed numerous times to Afghanistan, Iraq, and other countries throughout the Middle East and Africa. Erwin holds a degree in Psychology from Wake Forest University and conducted his War College Fellowship at the Central Intelligence Agency. www.bardstownbourbon.com</image:caption>
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  </url>
  <url>
    <loc>https://www.watchhillproper.com/fred-minnick</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-10-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/ef3d246f-ec56-414e-a1ba-80a35d1f95e0/100521_Fred_Minnick_Credit_Jason_Myers_0233.jpg</image:loc>
      <image:title>Fred Minnick - Fred Minnick | President, Minnick Media Inc.</image:title>
      <image:caption>Since returning home from Iraq as a war veteran in 2005, Fred Minnick has become one of the most dynamic media personalities in the United States, sharing his expertise on spirits with mainstream audiences. He has authored seven books and become a specialized celebrity, appearing on Bravo’s Top Chef and Discovery’s Moonshiners, as well as hosting Amazon Prime’s Bourbon Up and Spirits Network’s Frontier Filmmakers and The Curation Desk. He is also the co-creator and curator of the Bourbon &amp; Beyond Music festival (91,000 attendees in 2019), which has featured Zac Brown Band, Lenny Kravitz, John Mayer, Robert Plant and many other great musical acts. The categorical leader in American whiskey and spirits podcasting, Minnick is ready to bring his niche to the mainstream. On The Fred Minnick Show, Fred interviews celebrities over whiskey and talks about life; past guests have included Ludacris, Daryl Hall, Mick Fleetwood, Lee Brice, NFL star Ndamukong Suh (Tampa Bay Buccaneers), NFL Hall of Famer Charles Woodson, Chase Rice, Ashley McBryde, actor Harry Shearer, tennis legend Andy Roddick, Slipknot’s Clown, Johnny Christ of Avenged Sevenfold and Lindsay Ell, among others. As a leader on social media with over 100,000 social media followers, Minnick reaches more than 15 million monthly listeners on all platforms, including DASH Radio’s Minnick Minute, and is heard in 80 countries. The Fred Minnick Show is a top rated podcast with over 100 livestream productions that have earned placings including Top 20 Food, Top 15 Music Interviews, and Top Food Podcast-The Spirits Business. Minnick is founder and curator of the Repeal Day Expo, produced entirely in a virtual world. Additionally, Fred has appeared in The Atlantic, CBS This Morning, Celebrity Access, Fox and Friends, The New York Times, Rolling Stone, and Today, as well as on BBC, NPR and The Travel Channel and many others. Over the past decade Minnick has appeared in the media more than 1,000 times. Minnick is recognized for his research credentials by Filson Historical Society, National Library of Ireland, and The Public Record Office of Northern Ireland. More than just a well-polished presenter and personality in an ascot, Minnick is a storyteller with game-changing books Whiskey Women (Potomac Books, 2013), winner of the ForeWord INDIES’ Gold medal and optioned by Paramour Films, and Bourbon (Quarto, 2016), winner of the Spirited Awards’ World’s Best Spirits Book in 2017 and named top “food book” by Smithsonian Magazine. He’s also written Camera Boy (Hellgate Press, 2009), a Wall Street Journal-bestselling eBook, Bourbon Curious (Quarto, 1st Ed., 2015. 2nd ed., 2019), Rum Curious (Quarto, 2017), and MEAD (Running Press, 2018). Minnick is senior contributor on spirits for Forbes, founding and former editor-in-chief of Bourbon+ Magazine, and frequently contributes to Whiskey Magazine, Whiskey Auctioneer, and Saveur Magazine. He has written for Parade Magazine, The New York Times, Scientific American, Wine Enthusiast, Wine Spectator, and is the former lead American Whiskey critic for Whisky Advocate. The cross section on bourbon as a lifestyle culture packages all Minnick has done before, giving him a platform to pour over spirits, toast, and make the world a better place one drink at a time. www.fredminnick.com</image:caption>
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  </url>
  <url>
    <loc>https://www.watchhillproper.com/michael-paladini</loc>
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    <priority>0.75</priority>
    <lastmod>2022-10-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/81b07322-b2a1-4871-b85f-d97ebaeb23ea/Michael+Paladani.jpeg</image:loc>
      <image:title>Michael Paladini - Michael Paladini | CEO &amp; Founder, Penelope Bourbon</image:title>
      <image:caption>Michael Paladini is the CEO and founder of Penelope Bourbon. In his role, Paladini leads the team’s go-to-market strategy, including all sales and marketing initiatives, as well as product development. Prior to launching Penelope in 2018, Paladini founded Bear Mattress with his brother, which he now runs.  In 2019, Bear Mattress was ranked #7 on Inc. Magazine’s fastest-growing private companies in the U.S. Prior to Bear Mattress, Mike spent 10 years working in various leadership positions with some of the fastest growing software companies in the world including salesforce.com, Buddy Media, SmartRecruiters and Dynamic Signal.   Mike attended Siena College where he earned his bachelor's degree in Political Science and Government. He currently resides in Fair Haven, New Jersey with his wife and  newborn daughter, Penelope, for which the brand is named. www.penelopebourbon.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/danny-polise</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-10-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/53daab82-e308-483a-b242-139d27bc96c5/Danny-Polise-scaled.jpg</image:loc>
      <image:title>Danny Polise - Danny Polise | COO &amp; Founder, Penelope Bourbon</image:title>
      <image:caption>Danny Polise is the COO and founder of Penelope Bourbon. In his role, Polise oversees the blending and operations of the business - from compliance to managing production and inventory.  Upon graduating college, Polise opened the East End Bar and Grill which has become a fixture in the Upper East Side. Most recently, Polise worked at his family’s consulting company where he was a licensed engineer and partner responsible for business operations and client relations.  Danny attended Manhattan College where he earned his bachelor's degree in Mathematics and Mechanical Engineering.  He currently resides in Watchung, New Jersey with his family. www.penelopebourbon.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/menu</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/95149242-a9d7-47d1-a719-ff7b4f3f30c1/11D263D8-42FD-4DB0-B86C-6E3F084FD95F.JPG</image:loc>
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    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/johnathan-crocker</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-12-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/603d4d0d-ad38-406d-8755-99652b2728a4/1099c112f6b0-5dee-4794-b132-837abcc3c4e9.jpeg</image:loc>
      <image:title>Johnathan Crocker - Johnathan Crocker | CEO, Frank August</image:title>
      <image:caption>Frank. The state of being open, honest and sincere. A philosophy we have built our brand upon. Bourbon is America’s native spirit, but as intrinsically steeped in the American experience as bourbon is, it has predominantly had one story; one of origin. Respectfully, we believe there is a more expansive story to tell, one that belongs to all of us because it will be told by all of us. Frank August exists to evolve the identity of bourbon by uniting authenticity with modernity. Taking the best of where we’ve been and projecting those ideals into where we have yet to go. So let the story of bourbon continue; as the story of Frank August begins. www.thefrankaugust.com</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/brian-haara</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-03-06</lastmod>
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    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/derby-week</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-04-25</lastmod>
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    </image:image>
  </url>
  <url>
    <loc>https://www.watchhillproper.com/barry-brinegar</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/7cc96c0d-c58e-47f2-be7f-dbfe0c3898f6/109972f46b8f-a7ca-4b6f-a946-0e9c85543612.jpeg</image:loc>
      <image:title>Barry Brinegar - Barry Brinegar | Co-Founder &amp; National Brand Ambassador, RD1 Spirits</image:title>
      <image:caption>Barry has been active in the local business community for the last 30+ years. His career started in healthcare - first as a field medic in the 1st Marine Division, then as an RN - before evolving into medical and pharmaceutical device sales, and eventually digital marketing. After enjoying bourbon at an early (legal) age, Barry's appreciation grew when he started spending time with local bourbon groups, including the Lexington Bourbon Society, for whom he served on the board of directors. Barry, working with other local business owners and fellow bourbon enthusiasts, quickly grew his love and appreciation for bourbon history and its production. He set out to surround himself with refined partners and industry consultants, providing insight on how bourbon continues to shape and support the local business community. www.rd1spirits.com</image:caption>
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  <url>
    <loc>https://www.watchhillproper.com/mark-rucker</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2023-04-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/e9515626-2176-450e-835c-2d5121034d24/109930cfa8ce-2c38-4ce0-acf0-46e0761551e3.jpeg</image:loc>
      <image:title>Mark D Rucker - Mark D. Rucker | CEO &amp; Founder, The Bourbon Life</image:title>
      <image:caption>Mark D. Rucker is an attorney from Lexington, KY and the CEO/Founder of The Bourbon Life, a premier social media source for Bourbon industry information. He is also the Creator/Host of The Bourbon Life Podcast. Mark is a Certified Bourbon Steward, a Certified Bourbon Professional, and a Certified Whiskey Specialist. He enjoys sharing the stories of the amazing people in the Bourbon industry through his Podcast each week as well as his love and passion for Bourbon with others. www.thebourbonlife.net</image:caption>
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  <url>
    <loc>https://www.watchhillproper.com/zingzang</loc>
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    <lastmod>2023-04-19</lastmod>
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  <url>
    <loc>https://www.watchhillproper.com/barrel-pick</loc>
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    <lastmod>2025-05-23</lastmod>
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  <url>
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    <lastmod>2023-08-24</lastmod>
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  <url>
    <loc>https://www.watchhillproper.com/brittany-penny</loc>
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    <lastmod>2023-07-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/57b2025b-edd6-4278-b4af-dcf9ac934c58/Brittany+Penny.jpg</image:loc>
      <image:title>Brittany Penny - Brittany Penny | Founder &amp; CEO, 2 Cents Inc.</image:title>
      <image:caption>Brittany Penny is an innovative entrepreneur, passionate bourbon enthusiast, and the esteemed Founder &amp; CEO of 2 Cents Inc, the visionary company behind the exquisite IX Bourbon Whiskey. Born and raised in the heart of bourbon country, Louisville, KY, Brittany's deep appreciation for the rich heritage and craftsmanship of bourbon led her to establish a brand that embodies the spirit of her beloved hometown. Despite the challenges posed by the pandemic and becoming a new mother, Brittany, alongside her husband, James Penny, audaciously launched 2 Cents Inc in September 2020, driven by a resolute determination to share their love for bourbon with the world. With a keen understanding of the power of digital marketing and social media, she leveraged her MBA in digital marketing to carve a unique path for her company within the industry. In April 2021, the culmination of Brittany's unwavering dedication and meticulous attention to detail resulted in the highly anticipated debut of The IX Bourbon Whiskey. This exceptional spirit, crafted with the finest ingredients and expertly aged, captivated bourbon enthusiasts and connoisseurs alike. What sets The IX Bourbon Whiskey apart was not only its alluring aroma but also the remarkable bourbon tasting experience that Brittany meticulously curated, inviting consumers to embark on a sensory journey that showcased the depth and complexity of her product. As the Founder &amp; CEO of 2 Cents Inc, Brittany Penny has proven herself to be an astute leader and visionary, guiding her company with passion, ingenuity, and a relentless pursuit of excellence. With her unwavering commitment to quality, she has garnered recognition and acclaim for The IX Bourbon Whiskey being award a 2021 Gold Medal in the John Barleycorn Awards which positioned her brand as a formidable player in the bourbon industry. As a trailblazer in an industry historically dominated by tradition, Brittany shattered barriers and made history as the first African American woman CEO of a bourbon brand in Kentucky. Her groundbreaking achievement not only paves the way for future generations to follow in her footsteps but also highlights the importance of diversity and inclusivity in the world of bourbon whiskey. Brittany's unwavering dedication to her craft, coupled with her indomitable entrepreneurial spirit, continues to drive her forward. She remains committed to pushing the boundaries of innovation, crafting exceptional spirits, and revolutionizing the bourbon landscape. Through her remarkable journey, Brittany Penny has become an inspirational figure in the world of bourbon, leaving an indelible mark on the industry and inspiring future generations of bourbon enthusiasts and entrepreneurs. Visit www.2centsinc.com and follow @2centsinc on Facebook, Instagram, &amp; Linkedin to learn more about the company. www.2centsinc.com</image:caption>
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  <url>
    <loc>https://www.watchhillproper.com/david-coors</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-07-29</lastmod>
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      <image:title>David Coors - David Coors | VP Full Strength Spirits, Molson Coors Beverage Co.</image:title>
      <image:caption>A fifth generation of the Coors family, brewing and beverages are part of David Coors’ blood. He began his career at MillerCoors serving as the Area Sales Manager, before working his way up to Associate Innovations Brand Manager. From there, he joined the Molson Coors brand, holding positions as the country Development Manager, General Manager Australasia and Global Senior Director Craft and Retail. In 2018, he was named President of AC Golden Brewing Company before heading up the Next Generation Beverages Division as the Vice President. Under his leadership, the company launched its first full-strength spirit, Five Trail Blended American Whiskey.  In addition to his brewing accolades, Mr. Coors serves on a number of community and civic boards, including The Yuengling Company LLC, the board of Truss CBD USA LLC, Mario St. George Boiardi Foundation, Committee Members for the Young Guns Coors Western Art Exhibit, and Visit Denver. Mr. Coors holds a Masters of Business Administration and Masters of Engineering Management from the Kellogg School of Management at Northwestern University. Additionally, he holds a Bachelor of Science in Operations Research and Industrial Engineering from Cornell University College of Engineering. www.fivetrail.com</image:caption>
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  <url>
    <loc>https://www.watchhillproper.com/lodging</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-15</lastmod>
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  <url>
    <loc>https://www.watchhillproper.com/membership-invitation-old</loc>
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    <lastmod>2024-01-05</lastmod>
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  <url>
    <loc>https://www.watchhillproper.com/kaveh-zamanian</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/4545b043-73c8-434e-9f58-e71e90703c2e/Kaveh+Zamanian.jpg</image:loc>
      <image:title>Kaveh Zamanian - Kaveh Zamanian | Founder &amp; CEO, Rabbit Hole Spirits, LLC</image:title>
      <image:caption>Kaveh Zamanian is the Founder, CEO and chief whiskey officer of Rabbit Hole Spirits, LLC. He has a PhD in Clinical Psychology and for over twenty years maintained a successful career as a psychologist, psychoanalyst and academic. He then pursued his long-standing passion for fine spirits and American Whiskey and in 2012 founded Rabbit Hole Spirits. As a whiskey maker, Kaveh dispensed with many of the conventions of today’s mass-produced bourbon to produce Rabbit Hole’s signature one-of-a- kind, award winning spirits. He designed and developed Rabbit Hole Distillery in the heart of Louisville. Now one of the largest Bourbon distilleries in the world, the facility has been named the architectural icon of the Kentucky Bourbon Trail. Rabbit Hole is now one of the fastest growing American Whiskey brands in the country. In 2018, Kaveh was named an Endeavor Entrepreneur and in 2019 he received the honor of Entrepreneur of the Year Award from Ernst &amp; Young. Also, in 2019, Rabbit Hole formed a partnership with the second largest spirit company in the world, Pernod-Ricard. With this partnership, Rabbit Hole is positioned to scale internationally and poised to achieve its ambition of becoming the next big American Whiskey brand. In recognition of his achievements, in 2022, Kaveh was inducted to the Kentucky Bourbon Hall of Fame’s 20th anniversary class, cementing his place among industry pioneers and visionaries. www.rabbitholedistillery.com</image:caption>
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  <url>
    <loc>https://www.watchhillproper.com/membership-1</loc>
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  <url>
    <loc>https://www.watchhillproper.com/bottle-club</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-21</lastmod>
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  <url>
    <loc>https://www.watchhillproper.com/linda-ruffenach</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-04</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/564c2504-c875-4780-889b-0e43f476c493/Linda-223.jpg</image:loc>
      <image:title>Linda Ruffenach - Linda Ruffenach | Founder of Whisky Chicks, whiskychicks.com and Author of How to be a Bourbon Badass</image:title>
      <image:caption>Linda Ruffenach is a businesswoman, entrepreneur, and the founder of Whisky Chicks. She believes that sharing a glass of bourbon and learning about America’s spirit are great common denominators to bring people together. Ruffenach takes pride in creating experiences that make learning about Kentucky bourbon approachable, fun, and informative. Her sense of community and commitment to paying it forward drive her to empower others to bring out their inner badass. whiskychicks.com</image:caption>
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    <loc>https://www.watchhillproper.com/membership-invitation</loc>
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    <lastmod>2024-01-05</lastmod>
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  <url>
    <loc>https://www.watchhillproper.com/zachary-johnston</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-03-30</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/57e22d02-bd8d-4e1e-b3bf-dec7e59bf4da/Zachary+Johnston.jpg</image:loc>
      <image:title>Zachary Johnston - Zachary Johnston | Chief Brand Officer/VP of International Sales, Blackwood Distilling</image:title>
      <image:caption>Zach has worked in the spirits industry for over a decade. He started in the high-end bar scene in Berlin, Germany, working at Victoria Bar and Rum Trader. In 2016, Zach transitioned into media as a freelance journalist for UPROXX. Over 8 years, Zach helped to build the drinks section of UPROXX, becoming one of the most respected whiskey critics and judges worldwide. Today, Zach works as the Chief Brand Officer and VP of International Sales for Blackwood Distilling here in Kentucky. www.blackwooddistillingco.com</image:caption>
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  <url>
    <loc>https://www.watchhillproper.com/paul-novielli</loc>
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    <lastmod>2026-02-27</lastmod>
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      <image:title>Paul Novielli - Paul Novielli</image:title>
      <image:caption>As an Executive in the spirits business, I lead a passionate team of whiskey enthusiasts who are dedicated to crafting premium bourbon and sharing our stories with the world. I have over 14 years of experience in SaaS sales and marketing, with a proven track record of exceeding revenue targets, building strategic partnerships, and optimizing business processes. I am also the founder and host of Bourbon With Friends, a popular podcast that features celebrities and industry legends as guests. My mission is to create value for our customers, partners, and stakeholders by delivering high-quality products and services, leveraging data and analytics, and fostering a culture of innovation and excellence. I am a Google AdWords Certified and a Bourbon Steward, with a deep knowledge of the whiskey market and the digital landscape. I am always looking for new opportunities to grow our brand, expand our reach, and connect with our audience. I believe that a bourbon with friends can change the world. Bourbon With Friends</image:caption>
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    <lastmod>2025-05-07</lastmod>
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  <url>
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    <lastmod>2024-07-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/6410cc1a-0cc2-4239-b470-2ea5a2d2a89f/Rick_Ricky+Johnson.jpg</image:loc>
      <image:title>Rick &amp; Ricky Johnson - Rick &amp; Ricky Johnson | Co-Founders of 15 STARS Fine Aged Bourbon</image:title>
      <image:caption>Rick and Ricky Johnson are the father and son co-founders of 15 STARS Fine Aged Bourbon. They are also the blenders behind each of the highly awarded 15 STARS whiskeys. The Johnson’s blending always starts with highly aged whiskeys, up to 20 years old, and then the magic begins with balancing flavors to produce the extra complexity and dimension that can come from the delicate marriage of fine aged bourbons. The final step is what the Johnsons call “flavor proofing” where with no preconceived notions of what a proof should be they look for the optimal proof to best showcase the flavors in each blend.  The Johnsons distill several unique heirloom corn based bourbons, with corns that have never been used before in bourbon. These heirloom corns exist because of their unique flavor and originate from their popcorn company, Black Jewell Popcorn. These are gourmet specialty corns that come in black, red, white, and blue where each brings a unique profile to whiskey that the family can use to bring new flavors to Kentucky bourbon. 15 STARS has received over 100 key awards and accolades since their first release in 2022, including being named “Blender of the Year” in 2023 by the John Barleycorn Awards. The father and son duo have had two of their whiskeys win “Best of Show” at the New York Work Wine and Spirits Competition and also at the LA Spirits Awards. They have won multiple “Best in Class” awards as well like “Best Bourbon” and “Best Finished Bourbon” from the World Whiskey Awards and the NYWSC. In 2023, the brand was one of four nominees to the International Wine and Spirits Competition’s “Whiskey Producer of the Year”. www.15stars.com</image:caption>
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    <loc>https://www.watchhillproper.com/john-hargrove</loc>
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    <lastmod>2024-08-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/88b41034-e714-4f14-9a24-5f4918ca6493/John+Hargrove.jpg</image:loc>
      <image:title>John Hargrove - John Hargrove | Co-Founder, President, and COO of Whiskey House of Kentucky</image:title>
      <image:caption>John Hargrove is currently the co-founder, President, and COO of Whiskey House of Kentucky, which is the largest, most flexible, and sophisticated custom whiskey manufacturing facility in the United States. The project commenced in February 2022 and is scheduled to begin operations in the second quarter 2024 in Elizabethtown, Kentucky. Prior to founding Whiskey House of Kentucky, John served as the President &amp; COO of the Bardstown Bourbon Company. Joining the team in 2017, John led a distilling team of more than 50 operations employees with an average of more than 15 years each of direct whiskey making experience. During this time John made significant contributions to the Collaborative Distilling Program, quality control, brand development, product innovation, process improvement, capacity expansion, and project management. John previously had served as a Master Distiller and Director of Distillation Operations and Quality Assurance for Sazerac in Bardstown KY at Barton’s 1792 Distillery. John started with Sazerac as the Quality/Continuous Improvement Manager and quickly rose through the ranks where he discovered and leveraged his passion for whiskey, bourbon, and rye production. John obtained a wealth of experience in manufacturing working with Quaker Oats/PepsiCo in various roles where he had the opportunity to focus on innovation, process improvement and project management. As a results-oriented leader, John has been afforded opportunities to serve as an effective leader throughout his career in the Spirits Industry. With experience serving in United States Army Special Forces, John began to travel the world when he served in the US Army from 2004 to 2012. As a decorated Green Beret, John served with the 5th Special Forces Group in OCONUS and CONUS operations. His successful completion of training includes key areas of advanced special operations such as Combat Diver Qualification Course in Key West, Combat Dive Supervisor Course, Air Assault School, Airborne School, SERE school, Special Forces Qualification Course and at the JFK Special Warfare Training Language School, where he learned Arabic. John is the recipient of numerous awards and certifications, including the U.S. Army Commendation Medal, Global Defense on Terrorism Service Medal, National Defense Service Medal. Since serving in the military, John has garnered a number of other awards and designations including a Lean Six Sigma Green Belt Certification, Lean Six Sigma Kaizen Certification, and ISO 9001/22000 Food Safety Certification. In 2014, John was recognized by Quaker Oats/Frito Lay/PepsiCo at the annual meeting in Dallas with a Resource Conservation Award as America Foods Supply Chain Sustainability Quaker Resource Person of the Year as well as a Research and Development Special Recognition award from Frito Lay. An Eagle Scout with the Bronze and Gold Palms, John is also a recipient of MO House and Senate Proclamations for scouting in addition to other awards. A graduate of the University of Missouri, John actively participated in study abroad programs in the Czech Republic, Germany, Greece and Turkey. Born in Saudi Arabia, John spent his youth in the Midwest. He currently resides in Bardstown KY, The Bourbon Capital Of The World! www.whiskeyhouse.com</image:caption>
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  <url>
    <loc>https://www.watchhillproper.com/steve-bowers</loc>
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    <lastmod>2024-08-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/594666da-4df7-47fd-a6cd-ef3b01f3d6dd/Steve+Bowers.png</image:loc>
      <image:title>Steve Bowers - Steve Bowers | CEO, Slow Pass Bourbon Company</image:title>
      <image:caption>In April of 2021, William S. (Steve) Bowers was appointed CEO of the Slow Pass Bourbon Company. In the eighteen years prior, he developed an in-depth understanding of the bourbon industry as a bourbon connoisseur building extensive industry relationships with the who’s who of bourbon. Prior, Bowers spent five plus years as a Partner at Visionary Automotive Group and seven plus years at Federal-Mogul Corporation as a Corporate Officer and Senior Vice-President of Sales and Marketing. His earlier career was with General Motors and global automotive supplier Delphi Corporation. Motivating teams to higher performance best describes the 38-year automotive career of Steve Bowers. Combining extensive international and domestic executive assignments in global Product Engineering, Program Management, Purchasing, Operations, and Sales and Marketing, Bowers has developed and driven strategies that have significantly increased sales, market share, and positive earnings performance. During his career, he was based in Tokyo, Japan, as the Asia-Pacific Regional Executive Director for Delphi’s Powertrain, Chassis, and Steering Divisions. He was responsible for the Profit &amp; Loss of the OEM and Aftermarket businesses, inclusive of leading the functions of Engineering, Purchasing, Operations, Manufacturing, Sales, and Customer Service in the markets of Australia, China, India, Japan, Korea, and Southeast Asia. Prior he worked as a Powertrain Chief Engineer and spent four years as Technical Director of GM's European Technical Center in Bascharage, Luxembourg. Bowers’ early career included positions such as Engineering Group Manager, Divisional Vehicle Manager, Powertrain Control Systems Engineer, and Control Systems Engineer at General Motors Corp. Recognized as a forward-thinking and results-oriented leader, Bowers has directed global teams and possesses vast knowledge of international business, global vehicle manufacturers and world markets. He has established lasting relationships with key global industry leaders and is widely respected for his ability to develop solutions that foster long-term company alliances. He has successfully lead product design and engineering programs throughout the world, flawlessly introducing industry-first products to market, and lead the design and building of engineering centers in Europe, South America, and Tokyo. He has also developed important joint ventures and wholly owned operations in Asia Pacific to profitably enhance market position and customer service. In several markets he led the building of new manufacturing facilities in Australia, China, India, Korea, and Thailand. Steve Bowers is a recognized leader, mentor, and highly capable member of C-suite leadership teams working across disciplines and regions delivering profitable global automotive industry growth. Bowers earned a bachelor’s degree in mechanical engineering from Oklahoma State University, Stillwater, Oklahoma, and a master’s degree in mechanical engineering from Michigan State University, East Lansing, Michigan, and is a graduate from the University of Michigan’s Executive Program. He is the recipient of U.S. and European patents.</image:caption>
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      <image:title>American Whiskey Show - YouTube</image:title>
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    <lastmod>2025-08-16</lastmod>
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    <loc>https://www.watchhillproper.com/tucker-mccormack</loc>
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    <lastmod>2026-01-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60154fd7cbc71f649daa83d8/e8ba4023-d966-4981-9c56-1136fa52dfd8/Tucker+McCormack.jpg</image:loc>
      <image:title>Tucker McCormack - Tucker McCormack | Owner, The Algiers Club</image:title>
      <image:caption>Tucker comes to the spirits industry with operational and executive experience in the venture space. He is a partner in a venture capital firm solely investing in spirits called 99 Proof Partners, the Managing Partner in Bonded Ventures, a whiskey barrel investment firm, and owner of the Algiers Club, a private BYO spirits club in Dallas. He leads trips to distilleries around the world and love all brown water. www.thealgiersclub.com</image:caption>
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    <lastmod>2024-09-15</lastmod>
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